Competition for recognition in the business world is ever growing. In the UK alone, there are over 1.6 million VAT registered companies*. With many businesses competing in various markets it's easy to understand why a visually strong logo and brand identity brings competitive advantage to any business adopting this approach.
Creating a logo is just one element of brand strategy development. LAMC supply all relevant services to build and maintain a successful brand, however on this page we are concentrating on logo development.
As part of the logo development process LAMC firstly conduct thorough research which is produced along appropriate Chartered Institute of Marketing guidelines. The approach to this methodology will be discussed with our customers prior to any research being undertaken. Outcomes are evaluated and a brief is developed for our creative team who will produce initial concepts for presentation and discussion.
A visually appropriate logo and brand brings many benefits, some of which are shown below.
• Differentiates a company from its competitors
• Creates tangible evidence of the brand
• Reduces risk
• Provides sign of ownership
• Aids recognition
• Promotes emotional/intellectual buy in
• Reduces the perception of risk
• Provides legal protection (when registered)
• Generates loyalty
At LAMC we have developed many logos, identities and brand strategies. If you would like to see a small snapshot of the solutions we have provided for some of our customers, click on the link below to have a look at the logo samples.
If you want to discuss the development of your logo, we'd love to hear from you. Give us a call on 01883 627 500 or send us a message via our online enquiry form by clicking here.
* Office of National Statistics